Important insights into the brain delivered in lighthearted way.

Kurzban delivers an uncompromising message: the brain is modular. Processing in the brain, or thinking, consists of various subroutines that run depending on how they are stimulated. Context also matters. These modules may conflict with each other. He also suggests that consciousness, which is attached to language, is just another module. Moreover, it performs a PR role, like that of a press secretary. Like any press secretary, it does not have all of the facts since that might compromise it under questioning. It simply presents a more or less socially palatable view of events, even if some of the underlying, unconscious modules, are thinking differently. Hence, we are all hypocrites.

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