The many different facets of the unconscious mind.
In a wide-ranging analysis, the authors conclude that the unconscious mind is responsible for the great majority of our behaviour. This is the automaticity in the title. Thus, perception of objects in the environment lead automatically to this or that behaviour. Interestingly, this includes social environments where otherwise one might have thought the conscious mind was involved. Similarly, environmental stimuli resonate with pre-existing goals and automatically lead to this or that behaviour. Finally, mood automatically leads to certain behaviours. Some of this analysis echoes work by Kahneman and Tversky. The tough questions remain, what does the conscious mind consist of and what does it do?
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